The Analytics Specialist is a crucial member of the marketing department in charge of the data strategy and analysis. He will be a valuable member of CRO and marketing team. Analytics Specialist will monitor an overall picture of our online marketing (vehicle-rent.com as the main sales channel), effectiveness across web analytics, report performance and make suggestions for improvement.
The Role and Responsibilities
The ideal candidate will be well versed in the Google Analytics suite and have experience creating data visualization through Excel, Qlik Sense, etc.
• 2+ years’ experience with web analytics
• Working knowledge in data visualization (Excel, Qlik Sense, and other data visualization tools)
• Certified in Google Analytics (preferred)
• Other similar certifications a plus
• Qualitative research and surveys according to the NPS methodology
• Ability to organise and present your findings in a meaningful way to make sure your stakeholders are able to make the right decision
• Fast learning with a willingness to continue to build their digital toolbox and acquire analytical skills
The Ideal Candidate Will Be:
• Customer focused
• You have a data-driven and results-focused approach
• A team player
• Adaptable and resourceful, you are looking for a role that gives you both autonomy and accountability
• Able to identify problems and opportunities and find prompt resolutions or solutions
• Has a good understanding of new technology and global digital trends
Car Target Group is an international rent a car broker company that provides car rental solutions for both, travel businesses as well as end-customers. Through three different members of our Car Target Group family and our team of experts, we offer best possible rent-a-car solutions around the world.