Paid Marketing Specialist

We are looking for an exceptional PPC Manager specialist, who can help drive our online and digital strategy to the next level. The candidate will work with the marketing and senior management team to develop and execute a strategy that will shape the future of the online part of our business.

The Role and Responsibilities:

The Paid Social Media Specialist is responsible for managing paid social media efforts across the Car target group portfolio. The ideal candidate has a passion for social media, driven by analytics, and a desire to build innovative advertising solutions.
• Build strategic paid social media recommendations across all social platforms (Instagram, Facebook, Twitter, Snapchat, Pinterest, etc.)
• Execute paid social campaigns (through Google Ads, etc.)
• Handle all reporting metrics for paid social media campaigns
• Provide actionable insights on target audiences to inform and evolve future campaigns
• Manage budgets on a campaign, quarter, and annual level and track all paid social media spend

Experience Required:

• Minimum 3 years business experience with Google Adwords and Facebook marketing
• Expert knowledge of the self-service buying tools of all major social platforms (Google, Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, etc.)
• Skilled in building paid social campaigns that include multiple demographic and psychographic target groups
• Experience with paid social analytics and campaign optimization best practices

The Ideal Candidate Will Be:

• Customer focused
• You have a data-driven and results-focused approach
• A team player
• Adaptable and resourceful
• Able to identify problems and opportunities and find prompt resolutions or solutions
• You are passionate for Travel and have a good understanding of new technology and global digital trends

About us:

Car Target Group is an international rent a car broker company that provides car rental solutions for both, travel businesses as well as end-customers. Through three different members of our Car Target Group family and our team of experts, we offer best possible rent-a-car solutions around the world.